New Web Site Aims to Give Consumers Control of Health

A start-up company led by the former head of the Google Health team this week became the newest entrant to the online consumer health business.

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HEALTH PLAN WEBSITE

NYTimes ARTICLE

Oct 05, 2009 7:45 AM - Keas Inc. [a San Francisco-based company] would combine personal data with health information to deliver individualized health plans, says an article in The New York Times.

The Keas site requires a user to sign in and fill out a questionnaire. Personal health records from Google Health and Microsoft Health Vault can be automatically fed into the Keas care plans. Using the system, a person with Type 2 diabetes, for example, might receive reminders, advice on diet and exercise, questions, and prompts presented on the Web site or delivered by e-mail or text messages - all personalized for the person’s age, gender, weight and other health conditions.

Health technology experts say Keas is at the forefront of the effort to combine advanced Web and database technologies so it can personalize health education, says the Times.