APTA Media Initiative Targets PT Role in Treating Lymphedema

During Breast Cancer Awareness Month in October, APTA is spotlighting groundbreaking research about the physical therapist's role in diagnosing, treating, and reducing both the risks and side effects of lymphedema.

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APTA PRESS RELEASE

PT & LYMPHEDEMA

Oct 17, 2009 7:15 AM - This week, APTA rolled out a media initiative to the national network morning shows, including ABC's Good Morning America and CBS' The Early Show. APTA reinforced its message through print and broadcast media in New York and Chicago with compelling patient/physical therapist stories.

This initiative was supported by the research of APTA Board of Directors member Nicole Stout, PT, MPT, CLT-LANA. The study revealed that pre-operative assessments of patients with breast cancer by physical therapists allow for earlier diagnosis and prevention or management of lymphedema to avoid progression to a more severe stage.

Click here to view the lymphedema press release. Follow this link to download a template of the release that you can customize and send to your local media.

APTA has created a members-only downloadable handout to distribute to patients who may have lymphedema or know someone who does. The information also has been added to the Move Forward consumer Web site.